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What is Fawz Concept?

Fawz Concept is a tailored coaching platform based in the UAE. founded by Portuguese professional triathlete, Filipe Azevedo, after ten years of experience in the sport. He has worked closely with coaches and athletes in every continent and collated the best ideas to create this holistic coaching Concept.

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Fawz فوز

Definition: winning; victory; success.

The Concept goal of winning is not only restricted to race day; the coaches at Fawz Concept want you to feel that you are winning every day of your life. Winning through fitness, nutrition, health and happiness. We will strive towards life performance improvement through your training programme and additional services that we offer.


Our coaches

At Fawz Concept, our coaches strive for reliability and to win your trust. We will be there supporting you every step of the way so that you achieve your goals. We are confident that our mixed coaching experiences and specialization areas complement each other, so that you can fully trust the winning process.


Filipe Azevedo
Head Coach & CEO

Filipe has been a professional Triathlete for the past 9 years. He competes in ITU races and most recently in the 70.3 circuit.

His 2018 season included a gold at 70.3 Shanghai, silver at 70.3 Taiwan and bronze at 70.3 Cascais. Filipe has been based in Dubai for the past three years and alongside his training he has coached many athletes in every discipline and every type of event for swimming, cycling or running.

Filipe enjoys helping others unleash their potential, regardless of their prior experience and level.


Lottie Lucas
Swimming coach & Head of PR

Since the age of 3, Lottie has spent more time at the pool than anywhere else. From competing up to a National level in the UK, working as a full time Aquatics Director and overseeing the school swimming league in Dubai.

Lottie has experienced all types of learners in the water. She loves helping people to enjoy their swimming more, and regularly competes in triathlons locally and internationally herself.

Lottie won her Age Group at the 70.3 Dubai and 70.3 Asia Pacific Championships in 2019.


Andre Abreu
cycling coach & creative director

Andre is a Portugal-born cyclist based in the UAE. He competes at the highest level of fixed gear criterium racing.

At the age of 19 he finished his first Ironman and not long after completed his triathlon career by participating in the Ironman 70.3 World Championships and the USA Collegiate Championships.

Andre own a single-speed bicycle company called Kingdom and is a full-time graphic designer. Coaching others is a passion of his where he gets to share his knowledge on something he enjoys himself so much.